Utilize the Facebook Ad Library to its full potential by examining your rivals' ads and drawing inspiration for your own ad creative concepts. Enhance this procedure by utilizing our platform, Ad Index, which allows you to compare all of your competitors' ads at once, a functionality that is not available with the Ad Library alone.

The journey of developing your brand on Facebook is akin to a roller coaster ride, filled with constantly shifting variables, from your first ad launch to becoming an experienced pro.

Although many businesses have turned to TikTok advertising after the changes to Facebook Ads with iOS 14, Facebook ad campaigns can still achieve great success if you prioritize creativity.

To achieve success, it's now crucial to generate, experiment with, and improve ad creatives on a large scale. However, this can impose a significant burden on you and your team. The most effective approach to scaling creative production is to acquire good inspiration and ideas, which can be found by your competitors. It's perfectly acceptable to adopt the best strategy for sourcing this inspiration, which involves spying on your competitor's ads.

Why should you be monitoring your competitors' ads?

To begin with, likely, your competitors are already monitoring your brand, so it's time to even the playing field. Gaining a competitive edge is essential for success in crowded or competitive fields such as eCommerce. Here are the top three reasons why spying on your rivals is crucial for generating fresh ad creatives in 2023.

• Explore Niche Concepts: Analyzing your competitors' ads may reveal a different target audience or niche utilizing your product in an unforeseen manner.

• Competitor Assessment:  The marketing division is one of the most rapidly changing areas in any field. Creating frameworks centered on competitor analysis is critical for staying ahead of the competition.

• Improved Delegation and Communication: The most effective method for conveying your expectations to a video editor or graphic designer is to provide a clear example, and there is no better model than your competitors.

• Leverage Their Budget: Your competitors are also attempting to address the same issues as you and are investing significant resources in the process. Utilize their insights to expedite your progress.

What are some ways to spy on your competitors for free?

Fortunately, you don't have to resort to dubious websites or tools to monitor Facebook ads. Facebook introduced its tool, Ad Library, in 2018 to promote political transparency. The good news is that this functionality is now available to all advertisers, and the best part is that it's completely free, allowing you to monitor your competitors without spending a dime.

How To Utilize Facebook's Ad Library?

1. Configure Your Browser and Search Preferences

   
   If you're using an AdBlocker, disable it to view search results (or use an incognito window). We suggest making your search as comprehensive as possible (e.g., Country: All, Ad Type: All Ads). This will provide a more comprehensive view of your competitors' overall marketing strategies while also improving the accuracy of specific displayed metrics, such as impressions.
   

   

2. Locate the Facebook Page
   

   You can use the search bar to locate your competitors, but it can sometimes be unreliable. In such cases, we recommend visiting the Facebook page directly, scrolling down to the "Page Transparency" section, selecting "See All," and then clicking "Go to Ad Library." This will redirect you to the library for that particular brand.
   

   

3. Commence Your Investigation
   

   This is where the fun begins - you'll have access to all of your competitors' ads, as if by magic! You can examine their videos, images, carousels, calls-to-action, platforms, and more. If you come across something you like, copy the link and share it with your team.
   However, keep in mind that the link will likely expire within 24 hours. To learn how to get around this, keep reading.
   
   

   

Enhance Your Facebook Ad Library Experience

Despite the usefulness of the Facebook Ad Library, it has its drawbacks. One of the most significant limitations is the inability to save or share ads for later use. While you can share links to specific ads, they typically expire within 24 hours or when the brand makes changes to the campaign.
A solution to this issue is available in the form of a free tool called Ad Index, which consolidates all the ads of your competitors obtained from the Facebook Ad Library.